Dr. Elie Gottlieb is a sleep neuroscientist with over 10 years of sleep, circadian rhythm, and neuroscience research experience across academia (clinical neuroscience) and industry (Fortune 100 and startup). He is currently the Head of Applied Sleep Science at SleepScore Labs, a B2B consumer sleep tech company offering evidence-based sleep APIs and R&D services to characterize and improve population sleep health. Prior to joining SleepScore, Dr. Gottlieb led a team of researchers at Johnson & Johnson working on the Lake Nona Life Project, a multi-generational study aimed at identifying behavioral health factors that contribute to long-term health and wellness. He remains a Visiting Researcher at the Florey Institute of Neuroscience and University of Melbourne in Australia where he investigates associations between cerebrovascular disease, neurodegenerative disease, and sleep-wake dysfunction. He publishes what he preaches — leveraging user-generated big health data, he has over 50 peer-reviewed publications, conference abstracts, and book chapters. His areas of interest are in sleep neuroscience, consumer sleep and health technology, big-data, behavior change science, UI/UX, and science communication.